Branding & packaging for natural beauty
I'm Lacy, a brand designer for skincare, cosmetics and wellness founders who started with a side project and are ready to grow it into something lasting. I build the strategy, identity and packaging that make your price feel earned on the shelf.
Selected work
Each project opens its full case study right here.
Services
Every package builds on the one before it. Pick where you are today and I'll tailor the details on our discovery call.
Start here
Starting at$2,700
For businesses ready to stop looking homemade and start looking like the real thing.
Most popular
Starting at$4,800
Everything in The Foundation, plus the tools to launch it.
All in
Starting at$8,000
Everything in The Brand Partnership, carried all the way through your launch.
Print materials like banners, stickers and table runners are quoted separately. Nonprofits and returning clients get 5% off.
How it works
Tell me about your brand and what you need. I reply personally.
A quick 15-minute chat to see if we're a good fit.
Two package options shaped around your goals and budget.
After the contract and deposit, a 45-minute deep dive into your brand.
Concepts, feedback rounds and refinement, all shared in your private Brand Identity Portal so you can weigh in at every step.
Everything delivered in every format, with a style guide to keep it consistent.
From day one you get your own private Brand Identity Portal, so you never have to wonder what's happening with your brand. Everything we work on together lives in one place, and nothing moves forward until you've had your say.
About me
I grew up hearing that art was a nice hobby, not a real job. People always told me I was good at it, but I didn't take my first art class until my first year of college, back when I was a psych major. A professor showed me art could actually be a career, and a few classes later I'd fallen hard for graphic design. I love the research and the "why" behind every choice. That's the psych nerd in me, still fascinated by how our minds work.
So why beauty? I've always loved doing makeup as another way to be creative, and skincare goes with makeup like bread and butter. What I love most about this industry is that so many products start the same way: someone had a problem, couldn't find a solution, so they made one. Those are the founders I design for.
Your customers can't feel your formula through the screen. Branding and packaging do that job for you. I combine positioning strategy with thoughtful design, including what your labels legally need to say, so your brand looks premium, honest and ready for the shelf.
Outside of design, I'm mom to Frijol (my cat) and Daisy (my dog), I'm getting married soon to the love of my life, and I recently started surfing. Man, is it hard! I'm a Christian, and I thank God every day for this business and hope to use it to serve Him one day.
Lacy Modlin
Kind words
Straight from my Google reviews.
Lacy was wonderful! She always explained next steps and kept communicating through the whole process. The time lines were accurate and she was very professional the whole time.
Lacy worked with me diligently to get my design and poster done in an accelerated schedule, would highly recommend working with her!
Huge shoutout to Modlin Designs. super quick, professional, and absolutely nailed my custom project. Couldn’t be happier!
Work with me
Share a little about your business and I'll be in touch. If it looks like a fit, you'll get a link to book a free discovery call.
